Taboola extends decade-long ad partnership with Microsoft

Taboola has announced it has reached a ten-year milestone in serving advertising on Microsoft properties and has extended this partnership to encompass additional Microsoft applications.

For the past decade, Taboola has been responsible for delivering advertisements on various digital platforms owned by Microsoft including MSN, Microsoft Edge, and diverse Windows experiences. These platforms have significantly contributed to driving Taboola's advertising capabilities forward.

The company has further expanded its collaboration with Microsoft to include advertising services on widely used applications such as Outlook and the suite of apps within Microsoft 365. This expansion is expected to enhance advertisers' opportunities in reaching a broad audience.

Taboola employs AI-powered technology to foster monetization and user engagement across a wide range of digital properties including websites, devices, and mobile applications. This technology provides advertisers with the capability to reach close to 600 million active daily users in secure brand environments.

Adam Singolda, CEO at Taboola, expressed his views on this decade-long partnership, "Reaching a decade serving ads with an industry leader such as Microsoft is an incredible milestone. Our collaboration has been established for the long-term, and on Taboola's ability to help Microsoft provide richer experiences on its immensely popular digital properties. As we expand to offer advertising on additional Microsoft properties, we're giving advertisers even more access to trusted, premium destinations that reach people across all different parts of their day as they're actively engaged."

Taboola supports businesses in amplifying their growth via performance advertising technology that extends beyond traditional search and social channels. The company collaborates with numerous businesses on the Realize advertising platform, facilitating access to nearly 600 million daily active users through alliances with esteemed publishers worldwide.

Among the numerous partners relying on Taboola's technology are NBC News, Yahoo, and global OEMs such as Samsung and Xiaomi. These partners integrate Taboola's expertise to bolster audience growth and revenue generation, thereby enhancing the scale and scope of the Realize platform.