LinkedIn upgrades Campaign Manager with new marketing tools

LinkedIn Marketing Solutions has introduced new functions to its Campaign Manager platform to aid marketers in improving efficiency and effectiveness at all points in their advertising initiatives.

The new enhancements include Media Planner, Ads Duplication, Dynamic UTMs, and two comprehensive dashboards, all designed to facilitate a more streamlined advertising process. These tools are intended to support marketing teams in setting up campaigns more effectively, reducing manual effort, and accessing valuable insights quickly.

Media Planner is a feature aimed at optimising campaign setup and providing an estimate of return on investment prior to launching. This allows marketers to engage in smarter planning and make decisions with greater assurance.

Another feature, Ads Duplication, enables users to easily replicate ads across various campaigns and accounts, thereby saving time and ensuring consistency in promotional efforts.

The introduction of Dynamic UTMs automates the tracking setup process, minimising the chance of errors and enhancing the consistency of performance reporting.

Marketing Overview, the newly designed homepage, provides users with a centralised view of campaign performance across accounts. It also includes onboarding tips and best practices to assist marketers in making faster, data-informed decisions.

Additionally, the Measurement Insights dashboard offers marketers a detailed view of campaign performance. This tool evaluates performance across various levels, including campaigns, ads, and audiences, while also examining the entire customer journey beyond the initial marketing funnel.