HubSpot & Canva join forces to streamline design processes

HubSpot and Canva have announced a partnership aimed at helping small and medium-sized businesses create on-brand visual content more efficiently.

The collaboration integrates Canva's design tools and Magic Studio AI features directly into HubSpot's customer platform. This allows businesses to design, collaborate, and publish content without leaving the HubSpot environment.

Companies can now incorporate Canva Pro Elements into their designs, share and comment on Canva designs with their teams, and access their HubSpot-created designs on their Canva homepage. The integration is accessible globally for free to all HubSpot users with a Canva subscription.

"Visual storytelling is one of the most powerful ways to show, not tell, your story to customers—one image can do the work of a thousand words," said Karen Ng, Senior Vice President of Product & Partnerships at HubSpot. "By bringing together Canva's creative platform with HubSpot's customer platform, we're making it fast and easy for teams to create professional designs at scale. Whether you're a team of one or hundreds, this integration empowers you to meet the growing content demands of today's market."

The integration bridges creativity and productivity, enabling seamless design workflows. Teams can add images to social media posts, advertisements, pages, or emails by selecting "Design with Canva" in the HubSpot content editor, and then follow straightforward prompts to create their designs.

Liz Cherry, Marketing Manager at HungryHungry, commented, "I believe that the combined power of HubSpot and Canva is a marketer's dream to improve efficiencies and accelerate workflows. In today's environment where we're constantly challenged to do more with less, combining design and marketing tools in one place just makes sense."