Commerce Team & Block & Tam form strategic partnership

The Commerce Team Global, a systems integrator in the ecommerce sector, and Block and Tam, a digital marketing agency, have announced a strategic partnership to support online growth for retailers worldwide.

This collaboration seeks to merge Block & Tam's expertise in digital marketing with The Commerce Team's technical knowledge of ecommerce platforms, such as Shopify, Scayle, and Salesforce Commerce Cloud. The goal is to offer a suite of solutions targeted at enhancing the online presence and success of retailers.

Paul Sanderson, Chief Executive Officer of The Commerce Team Global, stated, "This exciting collaboration means big things for retailers, together TCTG and Block & Tam both with extensive global presence will be able to combine their expertise in leveraging data driven decisions with scalable ecommerce solutions. We are very much looking forward to this partnership evolving and providing the retail sector with industry leading best practices and boosting their growth."

Pete Newman, Chief Commercial Officer of Block & Tam, expressed his enthusiasm for the partnership: "Partnering TCTG's expertise and fast go-to-market capabilities on ecommerce platforms with our expertise in Paid Media, SEO and analytics is a no brainer - this is an exciting opportunity for our shared clients in retail and luxury to combine scaling highly qualified traffic to the site with first-class user experience – driving incremental growth and cost efficiency in 2025 and beyond."

The partnership between these two industry entities is driven by a shared objective of facilitating growth for their clients, particularly in the retail and luxury sectors. By integrating their services, the companies intend to transform the online strategies of retailers, aiming to optimise traffic and enhance user experience.