Adjust launches AI-driven Growth Copilot for app marketers

Adjust has announced the public beta launch of Adjust Growth Copilot, an AI-powered app growth platform aimed at assisting marketers in making informed decisions and improving efficiency.

Growth Copilot is integrated directly into the Adjust measurement and analytics platform, enabling app marketers to query their marketing data using plain language and instantly receive actionable insights and data visualisations. This system is designed to help marketers access performance metrics across various channels, campaigns, and key performance indicators (KPIs) without the need for complex reporting processes or dependency on data science teams.

According to Adjust, the introduction of Growth Copilot is based on feedback from clients seeking streamlined workflows and more agile decision-making tools. By leveraging AI, especially large language models (LLMs), the company aims to simplify data analysis, making it possible for users to receive relevant insights by merely asking direct questions about their data.

Andrey Kazakov, Chief Executive Officer of Adjust, commented, "The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data. We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs (Large Language Models) to power those decisions."

The Growth Copilot is designed to convert routine reporting tasks into deeper performance insights. Marketers are able to monitor campaign performance, identify anomalies, and diagnose fluctuations or improvements in real-time. The platform facilitates rapid access to business-critical metrics, which Adjust claims can increase team productivity by minimising time-consuming manual report generation. Furthermore, Growth Copilot enables asynchronous collaboration, allowing team members to access and interpret data independently.

Among the key advantages listed by Adjust are the reduction in the reliance on specialised data science resources and the ability for cross-functional teams to interact with performance data without requiring advanced analytical skills. Growth Copilot connects with existing workplace tools to allow seamless access to data and supports collaborative workflows.

The focus for Growth Copilot is particularly strong in the India and Southeast Asia (INSEA) regions, where Adjust reports high demand for agile marketing strategies and fast-paced growth. The company highlights use cases such as identifying the best- and worst-performing creatives, detecting sudden changes in campaign data, and uncovering actionable insights that can shape marketing strategies within seconds.

Avi Blumenstein, Director of Growth Marketing at Age of Learning, said, "Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones. What is really exciting is that this is just a glimpse of what's to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future."

April Tayson, Regional Vice President for INSEAU at Adjust, emphasised the importance of the tool for regional marketers who operate in rapidly developing app economies. Tayson stated, "With the region's fast-moving app economy, time is everything. Growth Copilot gives marketers a distinct edge by eliminating the friction between data and decision. Whether you're launching a new app in India, Singapore, and Malaysia or scaling user acquisition in the Philippines, Indonesia, Thailand and Vietnam, it's a powerful partner that helps teams focus on what matters most – growth."

Growth Copilot is currently in public beta and is set to continue rolling out to a broader global audience. Adjust notes that providing real-time performance insights and reducing barriers to data-driven decision-making are key aspects of helping app marketers remain competitive in dynamic markets. The system's design is intended to democratise access to analytical tools and prompt faster responses to market changes.